About me

Introduction

I’m a London-based Senior Data-Informed Product Designer with

14 years of professional experience and a PhD in Art & Design, specialising in enterprise SaaS and complex systems.

​

My career spans aviation technology, digital platforms, and cross-functional product teams. My doctoral training strengthened my structured inquiry, critical thinking, and analytical depth — capabilities I now apply to complex enterprise challenges.

​

Alongside my design leadership, I hold a certification in Data Analytics, reinforcing my commitment to evidence-based decision-making and continuous professional growth.

​

I design at the intersection of strategy, research, and data insight — transforming complex workflows into intuitive, scalable, and measurable digital experiences.

why i am your ideal candidate

  • My Approach

    I approach product design as a structured problem-

    solving discipline. I begin by reducing ambiguity — framing the right problem before moving into solution space.

    ​

    By aligning user behaviour, business objectives, and technical feasibility, I ensure decisions are grounded in evidence rather than assumption-driven.

  • How I Work

    I work closely with product owners, engineers, and stakeholders to build shared clarity.

    ​

    Rather than designing in isolation, I facilitate alignment — ensuring that design decisions are transparent, strategic, and measurable across teams.

  • Currently Exploring

    • Scaling design systems across complex product

    portfolios

    • Strengthening data-informed product experimentation

    • Elevating design maturity within cross-functional

    environments

    ​

    I believe sustained growth is essential in a rapidly evolving digital landscape. Continuous learning is not optional — it is foundational to staying relevant and competitive.

Design Philosophy

Curiosity uncovers the right questions.

Empathy ensures relevance.

Clarity turns complexity into direction.

Personal Edge

Beyond product design, my background in visual communication allows me to balance analytical structure with refined aesthetic sensibility — ensuring that products are not only strategically sound, but thoughtfully crafted.

Impact

Across enterprise platforms, my work has improved usability clarity, stakeholder alignment, and measurable adoption outcomes.

Contact Me→